We help with real solutions

Research. Benchmarking. Assessments. Configured around your objective.

Whether you want to benchmark performance, monitor a market, understand members or provide personalised feedback, we help turn structured data into meaningful outcomes.

  1. Collect
  2. Validate
  3. Compare
  4. Analyse
  5. Report
  6. Engage
First steps

Getting started

Sometimes the objective is to understand how a market is developing. Sometimes members want to compare their own performance or remuneration. In other cases, the challenge is to give every respondent an individual assessment or help a delegate find relevant event content.

These are different research questions, but they share an important principle: information becomes more valuable when it can be turned into relevant insight for both the organiser and the individual participant.

Useful comparison

Benchmarking & Research

When you want to understand a market, organisation or member group — and, where relevant, give participants useful comparisons in return.

Performance Benchmarking

Compare performance across organisations and provide participants with meaningful insight into how they perform relative to relevant peers.

Typical outputs

  • Individual benchmark reports
  • Peer-group comparisons
  • Performance dashboards
  • KPI analyses
  • Trend reports
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Market & Turnover Monitoring

Track market developments over time and help participants understand trends, growth and changing market conditions.

Typical outputs

  • Market reports
  • Turnover analyses
  • Trend dashboards
  • Industry indicators
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Salary & Remuneration Benchmarking

Provide reliable compensation benchmarks and insight into salaries, benefits and employment conditions across comparable organisations.

Typical outputs

  • Salary benchmark reports
  • Compensation analyses
  • Benefits comparisons
  • Remuneration dashboards
  • Labour market reports
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Culture Research & Benchmarking

Measure organisational culture and compare results across teams, departments or organisations to identify patterns and differences.

Typical outputs

  • Culture profiles
  • Culture dashboards
  • Team reports
  • Leadership summaries
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Member Research

Understand what members think, value and expect, and translate their feedback into meaningful insight.

Typical outputs

  • Member satisfaction reports
  • Member valuation dashboards
  • Segmentation analyses
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Individual feedback

Assessments & Personalisation

When the information someone provides should immediately lead to relevant individual feedback or a more personalised next step.

Assessments & Personalised Reports

Transform participant input into personalised feedback, reports and recommendations that create value for every individual participant.

Typical outputs

  • Personalised reports
  • Development reports
  • Maturity assessments
  • Recommendations
  • Quality assessments
  • Assessment marketing
  • Participant profiles
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Personalised Delegate Experiences

Use participant information to create tailored event experiences, helping delegates discover the most relevant content, sessions and connections.

Typical outputs

  • Delegate profiles
  • Session recommendations
  • Content recommendations
  • Interest segmentation
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Explore our customer stories

Trusted in practice

GEGF — recurring market monitoring

Monthly information is collected quarterly to follow the French golf market and provide relevant feedback to participating golf courses.

Read the GEGF story →

SRA — a portfolio of member research

Financial and operational benchmarking, remuneration, employment conditions, IT, culture and other programmes use a common technology foundation.

Read the SRA story →

Pastoor — personalised assessments

Pastoor applies its own communication methodology through automated assessments and individual reports.

Read the Pastoor story →

More than 20 years of benchmarking and research experience.

Contact us

Not sure which solution fits your question?

Not every research question fits neatly into a standard solution.

You may want to understand why members leave, compare sustainability performance across a network, measure the quality of a service, develop an industry index or give respondents individual feedback from the same research.

Start with the question, not the software.

Tell us what you want to learn, compare or give back to participants. We will look at whether our Survey Tool and research experience can provide a practical solution — and we will tell you if they cannot.

Configurable online research platform

One platform. Multiple research models.

Whether you run a benchmark, market monitor, remuneration study or assessment, the same configurable platform supports data collection, validation, analysis, reporting and participant engagement.

The Compare to Compete Survey Tool combines configurable questionnaires, data imports, validation, calculations, benchmarking, dashboards, personalised reports and communication workflows in one environment.

How much do you want to do yourself?

Some customers run research almost entirely independently. Others ask us to configure a study, support the team or operate more of the recurring process.

The division of work depends on your expertise, capacity and research programme. You can use the Survey Tool independently, work with C2C on selected activities or ask for broader support.

This also means you do not need a large internal research team before you can start. We can first determine what your organisation wants to retain internally and where technology or operational support can remove recurring work.

Use the platform yourself

Keep control of methodology and operation, with C2C available for technical support.

Work together with C2C

Retain substantive control while C2C supports selected implementation, validation or reporting tasks.

Let C2C manage the (recurring) process

C2C runs more of the recurring process while you retain ownership of purpose, content and stakeholder relationships.

Honest advice

Bring us the problem, not the specification.

You do not need to know:

  • which module
  • which questionnaire type
  • which reporting format

Tell us what you want to learn or improve.

We'll help determine whether Compare to Compete and our Tool is the right fit.

Discuss your research question
We provide the answers

Frequently asked questions

What research does C2C support?

Recurring benchmarking, market monitoring, remuneration, culture and member research, and assessments with individual feedback.

Can participants receive their own results?

Yes. Depending on the design, individual dashboards, benchmark reports, assessment profiles and other personalised feedback are possible.

Can we run the research ourselves?

Yes. Customers can operate independently or agree on a division of responsibilities with C2C.