Why this case matters
GEGF shows the value of continuity: recurring periods, comparable data and accumulated history turn a survey into an ongoing view of a market.
The challenge
The benchmark originated in 2011 from a broader European benchmarking initiative involving golf-sector organisations. The European model did not continue as originally envisaged, but GEGF did continue the programme in France.
The underlying need was straightforward: GEGF lacked sufficiently structured recurring market information. A one-off study would not show seasonal and longer-term development, so the programme needed to work quarter after quarter.
The approach
Participating golf courses enter information quarterly, covering the three underlying months. The research includes monthly turnover categories and relevant contextual information such as days open.
GEGF determines the substantive content and sends invitations and reminders. C2C operates substantial parts of the benchmark process: it can adapt the research layout, provide status information, send system reminders where needed, import Excel data for larger chains by golf course, determine the applicable comparison panel after submission and make market and individual reports available.
Reporting can show the current period, cumulative development and trends. The exact comparisons depend on the agreed research design.
Who does what?
GEGF — Owns the content, member/participant relationship, invitations and substantive use of the market information.
Compare to Compete — Supports the recurring benchmark operation, status monitoring, chain imports, panel determination and market/individual reporting.
What the programme delivers
Participating golf courses receive context for their own development while GEGF gains recurring market information that can support sector communication and representation.
The programme has continued since 2011 and has grown from its early participant base. Use current public participation figures only when they can be tied to a specific edition; do not present an ambition such as 300 participants as an achieved result.
The case is strong proof that recurring market monitoring becomes more useful as consistent periods and history accumulate.