Research programmes succeed long before the questionnaire is launched.
Explore practical guidance on benchmarking, recurring research, assessments, participant feedback and research design.
Learn from real programmes, proven methodologies and common pitfalls.
Benchmarking is the systematic comparison of comparable data to create context, identify differences and support learning or decision-making.
Association research can create value at two levels: insight for the association and relevant feedback or services for participating members.
Good research starts with what you need to learn, who provides the data and who should receive the result.
Define the market, member, organisational or individual question that should be answered.
Determine what the organiser needs and what participants should receive in return for their input.
Decide on frequency, responsibilities, validation, comparisons, reporting and the level of support required.
Once those questions are clear, it becomes much easier to decide whether an existing solution fits or whether a different configuration is needed.
Technology supports research.
It does not replace methodology, participant trust, clear definitions or professional judgement.
That is why we believe in knowledge before software.
The better the programme design, the more valuable the technology becomes.
If you're working on a benchmark, assessment, member study or market monitor and would like to discuss the design of the programme, we're happy to help.