Trade Associations
Build industry insight while helping members understand their own business performance and market position.
Typical solutions
- Performance Benchmarking
- Market & Turnover Monitoring
- Salary Benchmarking
- Culture Research
Research, benchmarking and assessments tailored to your organisation
Turn research into value for your organisation and the people you serve
Compare to Compete supports associations, networks, advisors and specialists with recurring research, benchmarking and personalised feedback programmes.
The solutions may differ, but the goal is the same: turning structured information into useful insight for decision-makers and participants.
Discuss your research question
Typical objectives
- Understand the market
- Compare participants
- Understand members
- Benchmark salaries
- Measure culture
- Provide personalised feedback
- Improve event experiences
Typical solutions
- Market Monitoring
- Performance Benchmarking
- Member Research
- Salary Benchmarking
- Culture Research
- Assessments
- Delegate Personalisation
Find your match
Which type of organisation are you?
Different organisations use research and benchmarking in different ways.
Choose the route that best matches your organisation and explore the solutions most commonly used in that environment.
Professional Associations
Understand what professionals need and deliver more relevant services, knowledge and development opportunities.
Typical solutions
- Member Research
- Assessments
- Professional Development Research
- Personalised Delegate Experiences
Franchise & Networks
Help locations or participating organisations learn from performance differences while creating network-wide insight.
Typical solutions
- Performance Benchmarking
- Quality Assessments
- Sustainability Monitoring
- Operational Research
Consultants & Advisors
Turn your expertise into a scalable assessment, benchmark or research service without rebuilding the process for every client.
Typical solutions
- Benchmarks
- Assessments
- Diagnostics
- Client Research
Don't focus on the label. Focus on the question.
Many organisations face similar research challenges, even when they operate in different sectors.
If you can explain:
- what you want to learn
- who participates
- what participants receive
- how often the process should run
we can help identify the most suitable approach.
01
Research question
What do you want to learn?
02
Audience & feedback
Who needs the result?
03
Frequency & continuity
How often should it run?
Common research questions
How is our market developing?
Track industry developments through recurring market monitoring.
How do participating organisations compare?
Create meaningful comparisons through performance benchmarking.
What are employers paying?
Benchmark salaries, benefits and employment conditions.
How do members value our services?
Measure member satisfaction, usage and future needs.
What is happening within organisations?
Use culture research to identify themes and patterns.
How can we give each respondent useful feedback?
Use assessments and personalised reporting.
How can delegates find relevant content?
Guide participants through personalised recommendations.
How the Survey Tool can help
You bring the expertise. We provide the infrastructure.
Customers define the research questions, methodology and interpretation.
Compare to Compete provides the platform, implementation support and operational expertise needed to run recurring programmes efficiently.
One platform supports all solutions.
The Compare to Compete Survey Tool provides the common infrastructure behind these different programmes.
Collect→Validate→Compare→Analyse→Report→Engage
The platform is configured around the research process, not around a fixed software template.
Explore the Survey ToolTestimonials
Different organisations. Different research programmes.
Our customer programmes illustrate how different those models can be.
SRA - Multiple recurring benchmarking and research programmes for member firms.
SRA uses one platform for several separate research programmes, including financial and operational benchmarking, remuneration, employment conditions, IT costs, culture and employee satisfaction. SRA retains its substantive expertise and can operate much of the research itself, with C2C providing technology and support.
Read the SRA customer story →ABS Autoherstel - Network-wide operational benchmarking, sustainability monitoring and quality assessments.
ABS uses recurring research across its network for operational performance, CO2 information and quality audits. ABS owns the substantive methodology; C2C provides the technology that automates collection, comparison and reporting.
Read the ABS customer story →Rödl - Specialist benchmarking programmes for utilities and infrastructure sectors.
Rödl uses the Survey Tool for specialist benchmarking programmes in water supply and district heating. Rödl controls the methodology, analysis and operation; C2C provides the configurable technology and support.
Read the Rödl customer story →Pastoor - Assessment-driven personalised feedback based on a proprietary communication methodology.
Pastoor uses its own communication methodology in online assessments that automatically generate individual feedback. Pastoor owns the expertise and client relationship; C2C provides the assessment, scoring and reporting infrastructure.
Read the Pastoor customer story →We answer questions
Start with the question, not the technology
You do not need a completed questionnaire or software specification.
Tell us:
- what you want to learn
- who participates
- what participants should receive
- what currently makes the process difficult
We'll help identify the right research approach, operating model and supporting technology.
Discuss your research questionWe often hear
Frequently asked questions
Can we keep our own research methodology?
Yes. Customers can retain ownership and control of their substantive methodology. C2C can configure the technology around that methodology and support the research process where required.
How much of the research do we have to run ourselves?
That varies. Some customers operate almost everything themselves, some divide the work with C2C and selected programmes are operated largely by C2C. The responsibilities are agreed around the programme.
Can we combine several solutions in one programme?
Yes. Customers can use the Survey Tool for different research programmes, each with its own questionnaires, calculations, dashboards, reports and workflows.
What if our organisation does not fit one of the four categories?
The categories are navigation aids rather than eligibility criteria. Start with the research problem. If the underlying process fits C2C's capabilities, the organisation label is secondary.