Compare with context
Use relevant peer groups and definitions so differences are meaningful rather than merely visible.
Help locations improve through meaningful comparison
Franchise & Networks
Help locations understand their performance, identify opportunities for improvement and learn from the wider network.
Recurring benchmarking, quality audits and sustainability programmes create insight for both individual locations and network management.
Typical applications
- Performance benchmarking
- Quality audits
- Sustainability monitoring
- Operational benchmarking
How to start
Built around your organisation
The research design should reflect your objectives, participant value, confidentiality requirements and available capacity.
Combine individual and network insight
Give participants feedback on their own position while the network gains an aggregated view.
Follow development over time
Recurring research adds historical context and can show whether differences are structural or temporary.
Build participation and trust
Locations participate more willingly when they understand how data is used and what they receive in return.
Comparison is useful when it creates context
A benchmark becomes valuable when locations understand the context behind the numbers.
Useful comparisons require:
- Clear definitions
- Consistent data
- Relevant peer groups
- Historical context
The goal is not ranking but learning.
Benchmarking should support improvement, not control.
Differences do not automatically indicate good or bad performance.
They create opportunities to ask better questions and learn from the network.
One programme. Two outcomes.
For locations
- Benchmark reports
- Historical comparisons
- Operational insight
- Improvement opportunities
For network management
- Network-wide visibility
- Trend analysis
- Quality monitoring
- Programme improvement insight
Go beyond performance figures
Networks often need more than operational benchmarking.
The same platform can support:
- Sustainability reporting
- Quality audits
- Compliance programmes
- Location feedback
- Operational assessments
Testimonial
ABS Autoherstel
ABS uses the platform for multiple recurring programmes, including operational benchmarking, quality audits and CO₂ monitoring.
Individual locations receive feedback and reports, while ABS gains network-wide insight and trend information.
This demonstrates how one platform can support multiple improvement programmes across the same network.
Solutions for you
What to research?
Performance benchmarking
Compare operational, financial and quality indicators across locations.
Typical outputs
- Location reports
- Peer comparisons
- Network dashboards
- Trend reporting
Our technology supports you
What the Survey Tool can support
Recurring data collection
Collect information from locations or member organisations through questionnaires or agreed imports.
Validation
Apply configured checks and support a controlled data-review process.
Calculations
Turn submitted data into agreed KPIs and other derived indicators.
Dashboards
Give authorised users current insight into individual or aggregated results.
Automated reports
Generate location-specific benchmark, audit or other reports from the same research process.
Keep the network's expertise at the centre
Your network determines:
- KPIs
- Definitions
- Methodology
- Interpretation
Compare to Compete provides the platform and implementation support.
Choose your preferred operating model
Use the platform yourself
Your team manages the research programme and uses the platform for data collection, validation, benchmarking, dashboards, reporting and participant workflows.
Work together with C2C
Combine your association's knowledge of the industry and members with our experience in benchmarking, research design and the Survey Tool.
Let C2C manage more of the recurring process
Where required, Compare to Compete can support more of the process, such as research setup, configuration, analysis and reporting. The exact division of responsibilities is agreed for the programme.
A helping hand
Frequently asked questions
What is franchise or network benchmarking?
It is a structured process in which comparable information from locations or member organisations is collected and analysed so participants can put their own results into context and the network can understand broader patterns.
Can each location receive its own report?
Yes. The Survey Tool can generate participant-specific dashboards or reports using the data and comparison logic configured for the programme.
Can we keep our existing benchmark methodology?
Yes. The network can retain ownership of definitions, indicators and interpretation. C2C can configure the technology around the existing methodology, subject to technical feasibility.
Can the same platform support several network studies?
Yes. Separate studies can use the same Survey Tool while retaining their own questionnaires, calculations, users, dashboards, reports and workflows.
Start with what your network needs
Tell us:
- what you want locations to learn
- which information should be collected
- who should receive which results
- how often the programme should run
We'll help design the right benchmarking, audit or network research approach.
Discuss your research question