Track market developments over time and help participants understand how their organisation develops relative to the wider market.
Build a reliable view of turnover, activity and sector trends while providing participants with meaningful market context.
Market and turnover monitoring helps associations understand how their sector develops over time while giving participants useful context for their own performance.
A one-off study provides a snapshot. For many associations, that is not enough.
Members, boards and external stakeholders may need to understand how a market is developing from quarter to quarter or year to year. This requires a research process that can be repeated without rebuilding it every period.
A recurring market monitor creates that continuity. The questionnaire, definitions, validation rules, calculations and reporting structure form the basis. New periods are then added to the existing history.
A successful market monitor creates value for both the association and the participant.
One dataset. Two outcomes.
Changes in participant composition can influence reported market developments.
Where relevant, consistent participant panels can help separate actual market developments from changes in the participating group.
VvDN's quarterly Market Monitor illustrates this approach. Compare to Compete identifies organisations with consecutive participation histories and uses consistent groups for development analysis.
A market monitor does not have to stop at an overall market figure. Where the number of participants and the data allow it, each organisation can receive its own comparison with the total market or an appropriate peer group.
Continuous monitoring of the French golf market since 2011, combining market intelligence with participant feedback.
Explore customer stories →Quarterly market monitoring combined with an annual in-depth sector study.
Explore customer stories →Quarterly market intelligence based on consistent panel analysis and independent data processing.
Explore customer stories →The technology can remain the same while the division of work differs substantially. This flexibility matters because associations differ in expertise and capacity. You can run much of the programme yourself, divide responsibilities with us or ask C2C to operate recurring parts of the research.
Recurring questionnaires, imports and different research periods.
Configured checks, status monitoring and additional review where required.
Market comparisons, participant benchmarking and consistent trend analysis.
Calculated indicators, period comparisons and historical developments.
Market reports, individual benchmark reports and dashboards.
Invitations, reminders and recurring participant workflows.
A useful market monitor combines:
Technology supports the process. Research design determines the quality of the outcome.
A market monitor is a recurring research programme that follows selected market indicators over time. Depending on the sector, these may include turnover, volumes, customer numbers, product categories, capacity or other relevant measures.
That depends on how quickly the information changes and how frequently it is useful. Monthly or quarterly collection can be appropriate for market movements, while more extensive information may only need to be collected annually.
Yes, where the research design and available data support a meaningful comparison. Participants can receive individual reports or dashboards comparing their own results with the total market or relevant reference groups.
Yes. Different frequencies can be combined within a recurring programme. VNA, for example, uses a focused quarterly monitor alongside a more extensive annual study.
Where changing participation could materially affect the result, a consistent panel can be used. This compares organisations that participated in all relevant periods. The appropriate method depends on the research question and data.
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