Member and professional services
An association can offer an assessment that helps members understand their position, needs or priorities and directs them towards relevant support.
From answers to recommendations
Assessments & Personalised Reports
Turn participant answers into personalised feedback, profiles and recommendations.
Help members, clients, prospects or delegates understand their situation, receive relevant feedback and determine their next step.
Typical outputs
- Personalised reports
- Individual scorecards
- Participant profiles
- Recommendations
- Maturity assessments
- Next-step guidance
Typical Applications
- Maturity assessments
- Readiness assessments
- Self-assessments
- Member assessments
- Training diagnostics
- Communication profiles
- Development scans
- Personalised recommendations
The goal
Turn every assessment into useful personalised feedback
Assessments transform participant answers into meaningful individual feedback.
Participants complete a questionnaire, scores or profiles are calculated automatically and relevant feedback is delivered through a report, dashboard or email.
Unlike traditional surveys, assessments are designed to give every participant something valuable in return.
A questionnaire asks. An assessment gives something back.
A survey primarily collects information.
An assessment uses that information to provide feedback that is relevant to the participant.
The result may be:
- A score
- A profile
- A maturity level
- A recommendation
The principle is simple: collect information once and immediately return value to the participant.
From methodology to a repeatable participant journey
01
Ask — Collect the information required by the assessment methodology.
02
Score — Apply configured calculations, weights, classifications or profile logic.
03
Interpret — Translate the calculated result into the agreed feedback structure.
04
Personalise — Select the text, results, visuals or recommendations relevant to that participant.
05
Report — Deliver the outcome through an on-screen result, email, dashboard or personalised report.
06
Follow up — Use the result, where appropriate, as input for training, advice, member services or other relevant next steps.
The participant journey follows your methodology. The Survey Tool automates the repeatable process.
Personalisation through transparent scoring and reporting
Personalised feedback can be created through configured scoring, calculation and reporting logic.
Scores, profiles and answers determine which feedback, recommendations and content a participant receives.
This makes the relationship between input and output clear, repeatable and controllable.
Use your own methodology
Many organisations already have a methodology, scan, maturity model or framework.
Compare to Compete helps translate that methodology into a repeatable online assessment with automated scoring, reporting and participant feedback.
The methodology remains yours. The technology makes it scalable.
Our customers
Pastoor: turning expertise into personalised assessments
Pastoor transformed its communication methodology into a series of online assessments.
Participants complete a questionnaire and automatically receive personalised feedback, profiles and recommendations.
More than 1,200 participants completed the communication-type assessment, while the BLA assessment provides detailed communication profiles that support training and coaching programmes.
Read the Pastoor customer storyThe benefit
Immediate value for the participant
Participants should not have to wait for manual processing.
Automated scoring and reporting allow feedback to be delivered immediately after completion.
This improves engagement and makes assessments suitable for member services, training, advisory processes and onboarding journeys.
From a short scan to a detailed report
Not every assessment needs the same output.
A short scan may only need a result page with a concise explanation and a few relevant recommendations. A more substantial assessment may generate a multi-page personalised report containing scores, profiles, charts, explanatory text and next steps.
The reporting structure can reflect the depth of the methodology rather than forcing every assessment into the same template.
Individual insight and group insight can coexist
Assessment results can provide value at both individual and group level.
Participants receive personal feedback, while trainers, consultants or organisers can receive appropriate aggregated insights where permitted by the methodology and access model.
Approach
Assessments for different purposes
Training and development
An assessment can give participants useful preparation before a training programme and give the trainer structured information for follow-up.
Advisory processes
Consultants can use a repeatable assessment to collect information before a conversation and provide a consistent first layer of feedback.
Added benefit with our Survey Tool
What the Survey Tool can automate
01
Questionnaires - Conditional questions and structured input based on the assessment design.
02
Calculations - Configured scoring, weights, formulas, categories and profile logic.
03
Personalised content - Conditional text, charts and feedback based on the calculated result.
04
Reports - Automatically generated personalised PDF reports and dashboards where appropriate.
05
Communication - Automated emails and follow-up workflows linked to completion or results.
The configuration is determined by the assessment design. C2C does not impose a standard assessment model.
A helping hand
Frequently asked questions
What is an online assessment?
An online assessment collects structured information and uses agreed logic to calculate a result, score, profile or category. It then returns feedback that is relevant to the individual participant.
How is an assessment different from a survey?
A survey primarily collects information for analysis. An assessment is designed to return an individual result or interpretation to the participant. Both can use questionnaires, but their purpose and output differ.
Can we use our own assessment methodology?
Yes. The customer owns the substantive methodology. C2C can configure the questions, scoring logic, profiles and reporting process in the Survey Tool.
Can each participant receive a different report?
Yes. Reports can contain conditional text, results, charts and other content based on the participant's answers and calculated profile.
Can the participant receive the result immediately?
Yes, where the result can be calculated automatically. Feedback can be shown on screen or delivered through an automated email or report.
Does personalisation require AI?
No. Personalised feedback can be created using configured rules, calculations and conditional content. This can make the logic transparent and repeatable.
Can assessment results be used for training?
Yes. An individual result can be used as preparation for training or advisory work, and appropriate group-level outputs can support trainers where the methodology and access arrangements allow it.
Can an assessment support commercial follow-up?
Yes, when the participant receives useful personal feedback and can then choose a relevant next step.
We help setting up the scoring logic
Considering an assessment or personalised reporting programme?
Tell us:
- what participants should learn
- how results should be calculated
- what feedback should be provided
- what should happen after completion
We'll help translate your methodology into a repeatable participant journey.
Contact us