About Us

We believe that benchmarking could be much simpler, cheaper and more efficient through professional automation. And we believe you can add much more value for your clients with intelligent automation.

We have created and optimized our Benchmarking Survey Tool together with our partners and customers. Co-creation is important for our development in order to get the most comprehensive benchmark survey software that best suits your needs.

We help organisations carry out benchmark surveys
Compare 2 Compete
Strong vision
15 years of experience
Versatile partners
Multidisciplinary team
Your knowledge partner

Compare 2 Compete’s vision and mission

Compare 2 Compete’s vision: Conducting benchmarking among your participants should be easy. You can do it yourself with the right tools. Conducting benchmarking should be simple in terms of process, automation, implementation, data entry and reporting.


We help you to conduct benchmarking surveys successfully

Compare 2 Compete’s mission: We help you to conduct benchmarking surveys successfully. We help you to easily and efficiently conduct effective benchmarks surveys. We do this by creating intelligent online benchmarking software, our Benchmarking Survey Tool, which helps you to conduct benchmarking surveys easily and successfully. We collaborate with our clients to make them successful in benchmarking.


Our core principles

Our core principles are: flexibility, objectivity, thoroughness, reliability and independence. We develop and implement online benchmark software to conduct benchmarking surveys easily and successfully. Our software is absolutely secure, reliable and flexible. We inform, advise and support our clients, thereby contributing to the direction and quality of their services and the efficient and effective performance of their benchmark processes. We want our clients to be outstanding in their service to their clients, so our service to our clients is outstanding.


Our focus

Compare 2 Compete was established in 2006 to solve problems of businesses in obtaining relevant and reliable (competitor) market data. We then moved away from serving individual companies and started helping those organisation conducting benchmarking among smaller and larger audiences. We focus on creating online secure benchmarking solutions for our clients, so they can conduct benchmarking surveys successfully and deliver maximum value to their clients.

Compare 2 Compete’s team

Our team consists of specialized benchmarking experts that are really focused on getting the best results for you.

Tonnis van Dam

photo of Tonnis van Dam
  • Leads the agency’s strategy, product offerings and client services teams
  • Founded Compare 2 Compete and the great benchmark survey solutions.

Tonnis and his team ensure that all of our clients receive excellent services so that they can be successful in benchmarking.

Erik Robbers

photo of Erik Robbers
  • 35 years of experience in financial, strategic and operational management
  • Identifying, crafting and sharing our compelling story

Erik is responsible for positioning Compare 2 Compete in ways that resonate with our clients, our colleagues and the marketplace, and drive growth.

Sebastiaan Korenhof

photo of Sebastiaan Korenhof
  • Expert in webbased software developement
  • Bringings to life our sophisticated Benchmarking Survey Tool

Sebastiaan uses data and technology to ensure that our clients are successful in their benchmarking efforts.

Marc Otis

photo of Marc Otis
  • Results-oriented project leader with expertise in benchmarking
  • Representative for Compare 2 Compete in Canada and the United States

As an independent, results-oriented manager, Marc has developed a strong management expertise through professional and personal experience that he uses to deploy benchmarking as a tool with industry associations and their members.

Join our team!

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Contact us to discuss your career at Compare 2 Compete. Compare 2 Compete is a professional organisation who wants to work with the best. Do you want to be the best and want to work for the best? Do you want to beat the benchmark and be the benchmark? Don’t hesitate and contact us.

Everyone is welcome, including people with disabilities! The work at Compare 2 Compete is not very strenuous. You need your brain, eyes and hands. People with disabilities are especially welcome to apply. Older and experienced people often have trouble finding jobs. We warmly welcome older people because we would love to use your expertise. Our culture is one of high performance. We want to excel at what we do; this is expected of you as well. We go for the best customer experience, do you?

Do you see a fit with your capabilities? Do you have a clear view on benchmarking and benchmarking services and how this could help our clients and their clients? Do you have a best of the best attitude? Then you are more than welcome to apply for a job.

Compare 2 Compete’s partners

Compare 2 Compete is proud to work with these outstanding professional partners to serve our customers better than ever.

Conference Compass

Conference Compass has a passion for knowledge, aiming to share it in the most convenient way possible; mobile apps. So if knowledge sharing is at the core of your event and even your association, they offer the best app solution. Conference Compass provides powerful event and society apps to keep attendees and organizers fully informed and engaged 365 days a year. Their Society App connects your events and all year-round activities, bringing a greater connection even to smaller events. Grow you mobile community with every event, communicate and interact with your attendees and share more knowledge!


Azimuth Benchmarking

At Azimuth Benchmarking they have a clear vision on the necessity of benchmarking: Performance benchmarking has a surprising impact: first you will know how your peers are doing, then, happy or sad, you will look for a path to improvement. Finally, when you have access to that much information, it becomes a necessity, onward.

Azimuth Benchmarking promotes conducting benchmarking surveys at associations in Canada and the USA. They work happily with our Benchmarking Survey Tool and conduct their own benchmarks to help businesses grow.


Association of Association Executives

The Association of Association Executives is the largest community of association executives in Europe and in the UK. It is the largest association community outside North America. Their network is full of people who want to make a difference.

Members are from professional, scientific, learned, business and consumer-facing, associations, societies, federations, councils, chambers, and other membership organisations in all sectors.


Global Benchmarking Network (GBN)

The Global Benchmarking Network (GBN) is an alliance of leading benchmarking organisations worldwide who share a common vision, mission, and values. GBN focuses on promoting and facilitating the use of benchmarking and sharing of best practices by helping each other and working together. The Global Benchmarking Network (GBN) has played a key part in raising the awareness and use of benchmarking worldwide. Compare 2 Compete is member since 2014 representing the Netherlands.


Want to become our partner?

Contact us to discuss all the possibilities to become our partner. We are always looking for partners who serve our clients, to optimize our service to our clients. We are always open to new forms of collaboration.

Contact us directly