About Compare 2 Compete

Compare 2 Compete helps organisations to efficiently and effectively carry out benchmarks.

We believe that benchmarking could be much simpler, cheaper and more efficient through professional automation. And we believe you can add much more value for your clients with intelligent automation.

We have created and optimized our Benchmarking Survey Tool together with our partners and customers. Co-creation is important for our development in order to get the most comprehensive benchmark survey software that best suits your needs.

Our vision and mission
Our team
Our partners

Compare 2 Compete’s vision and mission

Compare 2 Compete’s vision: Conducting benchmarking among your participants should be easy. You can do it yourself with the right tools. Conducting benchmarking should be simple in terms of process, automation, implementation, data entry and reporting.

We help you to conduct benchmarking surveys successfully

Compare 2 Compete’s mission: We help you to conduct benchmarking surveys successfully. We help you to easily and efficiently conduct effective benchmarks surveys. We do this by creating intelligent online benchmarking software, our Benchmarking Survey Tool, which helps you to conduct benchmarking surveys easily and successfully. We collaborate with our clients to make them successful in benchmarking.

Our core principles

Our core principles are: flexibility, objectivity, thoroughness, reliability and independence. We develop and implement online benchmark software to conduct benchmarking surveys easily and successfully. Our software is absolutely secure, reliable and flexible. We inform, advise and support our clients, thereby contributing to the direction and quality of their services and the efficient and effective performance of their benchmark processes. We want our clients to be outstanding in their service to their clients, so our service to our clients is outstanding.

Our focus

Compare 2 Compete was established in 2006 to solve problems of businesses in obtaining relevant and reliable (competitor) market data. We focus on creating online secure benchmarking solutions for our clients, so they can conduct benchmarking surveys successfully and deliver maximum value to their clients.

Compare 2 Compete’s team

Our team consists of specialized benchmarking experts that are really focused on getting the best results for you.

Erik Robbers

  • 35 years of experience in financial, strategic and operational management
  • Identifying, crafting and sharing our compelling story

Erik Robbers is Benchmarking Director for Compare 2 Compete. With nearly 35 years of experience in financial, strategic and operational management. Erik has and has had several companies ranging from staff supply, ICT and financial solutions.

Erik is responsible for identifying, crafting and sharing Compare 2 Compete’s compelling story and positioning in ways that resonate with our clients, our colleagues, and the marketplace, and drive growth. Having worked for many companies as strategic director or advisor or board member, Erik has a passion for growth and brings aboard an excitement to push the agency further through strong positioning, marketing innovation, and creativity.

Sebastiaan Korenhof

  • Expert in webbased software developement
  • Bringings to life our sophisticated Benchmarking Survey Tool

As Technology Director, Sebastiaan has an unmatched ability to invigorate ideas and innovations while remaining true to core business objectives. He is very much interested in the development of software libraries and reusable code or software objects. He is expert in web based software development using, PHP, MariaDB, JQuery and numerous web techniques. As CTO, Sebastiaan leads the agency’s charge to understand technology trends and predict future digital developments.

Sebastiaan uses data and technology to ensure our customers are successful in their benchmarking efforts. He played an integral role in bringing to life our sophisticated Benchmarking Survey Tool. Pragmatically pairing innovation with tangible business value. Sebastiaan focuses his attention on Compare 2 Compete’s technology strategy and ongoing platform development to deliver best-in-class solutions to client challenges and deliver on their performance goals.

Tonnis van Dam

  • Leads the agency’s strategy, product offerings and client services teams
  • Founded Compare 2 Compete and the great benchmark survey solutions.

As Managing and Operating Director of Compare 2 Compete, Tonnis leads the agency’s strategy, product offerings and client services teams. A true visionary, Tonnis builds upon the Compare 2 Compete’s strong foundation and core offerings to drive growth and champion the agency as an emerging benchmark survey solutions software house.

He believes the way of the future, and the game-changer for associations and their members, is in the strategic amplification of benchmarking services to provide and get really relevant and interesting data to back up data driven decision making.

Tonnis’ vision is that conducting benchmarking should be simple, which can be realized with the help of intelligent (benchmark survey) tools and support. His vision resulted in the foundation of Compare 2 Compete and the realization of our benchmark survey solutions.

Tonnis is responsible for the operations and with his team he ensures that all our clients get outstanding services, so they can be successful in benchmarking.

Collaboration with experts

  • Experts enhance our team
  • Collaboration empowers Compare 2 Compete

We passionately collaborate with experts in their field of business, to ensure our clients get the best service. When needed we hire specialists to conduct benchmarking projects for our clients.

We collaborate with Peter Risseeuw of Periscoop for the VNA benchmark.

We collaborate with Robert Capel of Capel Advies to take care of the Cedris benchmark.

Join our team?

Contact us to discuss your career at Compare 2 Compete. Compare 2 Compete is a professional organisation who wants to work with the best. Do you want to be the best and want to work for the best? Do you want to beat the benchmark and be the benchmark? Don’t hesitate and contact us.

Disabilities are welcome. The work at Compare 2 Compete is not very strenuous. You need your brains, eyes and hands. People with disabilities are more than welcome to apply.

Elderly and experienced people often have difficulties to find a job. We welcome you to apply since we love to use your experience.

Our culture is a culture of high performance. We want to be the best and our people want to be the best. We want the best and outstanding customer experience.

Do you see a fit with your capabilities? Do you have a clear view on benchmarking and benchmarking services and how this could help our clients and their clients? Do you have a best of the best attitude? Then you are more than welcome to apply for a job.

Compare 2 Compete’s partners

Compare 2 Compete is proud to work with these outstanding professional partners to serve our customers better than ever.

Conference Compass

Conference Compass has a passion for knowledge, aiming to share it in the most convenient way possible; mobile apps. So if knowledge sharing is at the core of your event and even your association, they offer the best app solution. Conference Compass provides powerful event and society apps to keep attendees and organizers fully informed and engaged 365 days a year. Their Society App connects your events and all year-round activities, bringing a greater connection even to smaller events. Grow you mobile community with every event, communicate and interact with your attendees and share more knowledge!

Azimuth Benchmarking

At Azimuth Benchmarking they have a clear vision on the necessity of benchmarking: Performance benchmarking has a surprising impact: first you will know how your peers are doing, then, happy or sad, you will look for a path to improvement. Finally, when you have access to that much information, it becomes a necessity, onward.

Azimuth Benchmarking promotes conducting benchmarking surveys at associations in Canada and the USA. They work happily with our Benchmarking Survey Tool and conduct their own benchmarks to help businesses grow.

Association of Association Executives

The Association of Association Executives is the largest community of association executives in Europe and in the UK. It is the largest association community outside North America. Their network is full of people who want to make a difference.

Members are from professional, scientific, learned, business and consumer-facing, associations, societies, federations, councils, chambers, and other membership organisations in all sectors.


Memberwise is a UK-based association professional network, with the aim to increase membership value and realize growth for your membership organisation or association.

Besides an online community, they organize the UK national conference “Membership Excellence”, which is the UK’s largest membership focused national conference for membership organisations and associations.

Global Benchmarking Network (GBN)

The Global Benchmarking Network (GBN) is an alliance of leading benchmarking organisations worldwide who share a common vision, mission, and values. GBN focuses on promoting and facilitating the use of benchmarking and sharing of best practices by helping each other and working together. The Global Benchmarking Network (GBN) has played a key part in raising the awareness and use of benchmarking worldwide. Compare 2 Compete is member since 2014 representing the Netherlands.

Want to become our partner?

Contact us to discuss all the possibilities to become our partner. We are always looking for partners who serve our clients, to optimize our service to our clients. We are always open to new forms of collaboration.


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Want to know all about what the Compare 2 Compete benchmark tool can do for you? Download the Cases Whitepaper.


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Want to know all about what the Compare 2 Compete benchmark tool can do for you? Download the ebook.


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