Everything you would expect from a Benchmarking Survey Tool, and much more
Survey Tool

Benchmark successfully with our Tool!

No matter what you are planning to do with benchmarking surveys, our Benchmarking Survey Tool is ready for you. It has much more functionality than other benchmarking survey solutions and it works comfortably easy.

Benchmarking surveys are fully customisable. The Tool is secure and easy to use. The Benchmarking Survey Tool is all you are looking for in a benchmarking survey solution.

The advantages for you!


Flexible input

The Benchmarking Survey Tool is the most flexible system for online surveys. It supports both periodic and one-off surveys. And that can be done anonymously or by name.

The tool supports multiple questionnaires within one survey with various types of questions. In addition, it has powerful online real-time calculations. And very dynamic conditional displays, conditional availability, and conditional formatting.


Powerful reporting

The Benchmarking Survey Tool is known for its powerful reporting capabilities. The flexible dashboard and PDF report generator enable powerful and relevant reports.

Extensive comparison with reference groups is possible. Reference groups can be composed dynamically in real time.


Complete package

The Benchmarking Survey Tool comes with many features that will make your surveys successful. We are expanding the features further, thanks to co-creation with our customers and prospects.

And it's easy to run and manage multiple benchmarking surveys at the same time. Thanks to the logical and clear layout, you can quickly find your way within the various surveys.


The Benchmarking Survey Tool is an online system. The system is accessible 24 hours a day, 7 days a week. You can manage surveys via the Portal website. It is possible to set up your customer environment in which the participants of your surveys can enter their data, perform analyses and retrieve results in the form of dashboards and reports.

Import and export master data

Almost all master data can be easily exported to Excel. Use this export file to import data into the tables, overwriting existing records and creating new records. This functionality makes it easy to convert an existing benchmarking survey to the Benchmarking Survey Tool.

Integrated email

Create repeatedly used email templates and automated emails. Send individualised invitations and reminders to all participants or a selection, including insight into what you sent to a participant. You can use your own email address as the sender.

Customer environment in your corporate identity

Our Benchmarking Survey Tool is actually YOUR Benchmarking Survey Tool. The customer environment can be used under your own name and can be adapted to your corporate identity. You can even use your own URL. But we also offer customer and ready-made styles.

Multilingual customer environment

Use multiple languages ​​for your surveys to optimally reach participants and users. Addressing participants in their own language can result in higher data quality. There are already 15 languages ​​available, including English, French, German and Dutch, but we can easily add additional languages ​​at your request.

Emulate participants

As an administrator you will regularly help the participants. However, you do not have to log in with their credentials, but you can easily emulate participants (mimic their screen in the participant environment) to see what they see and help them navigate through the participant environment.

Memberships and roles

Memberships are used to determine what options a participant has within the survey. For example, it is possible to show a specific questionnaire or report only to participants who have the required membership.

Each participant can have different user accounts. It is possible to assign each of these users a different role. For example, that one employee enters the data and another employee may request the report. With roles, a distinction can be made in the functionalities assigned to each user.


Of course we do our utmost best to protect the data of your surveys as good as possible. All our servers and infrastructure are hosted in world-class data centres. These data centres contain all the necessary physical security controls that you would expect in data centres today. Firewalls restrict public access to all ports except those necessary to provide our services. Server configuration and data storage systems have access restrictions. External access by third parties is not possible. Our connections are always secured by means of an SSL-certificate.

Our tool is fully GDPR compliant. You are in control of the data of yourself and your participants. The tool is designed for data protection and this is the tool's standard working method. Individual participants do not have access to data of other participants. Each action in the tool checks their permissions and the tool acts accordingly. User data in our database is logically separated by account-based access rules. User accounts have unique usernames and passwords that must be entered each time a user logs in.

Data collection

Collecting the data for your survey is one of the most important parts of the Benchmarking Survey Tool. We offer very flexible questionnaires with various types of questions, optionally divided over pages. A request can be one-off or periodic. Almost every conceivable scenario is supported.

Periodic inquiry

For some surveys a one-off request is sufficient. An annual recurring comparison is desirable for other studies. It is possible to repeat a request periodically. It is also possible to compare data from different periods.

Multiple questionnaires in one survey

Use multiple questionnaires within a survey, each with its own workflow, to request different data in different ways and still link it together. For example, a quarterly basic questionnaire and an annual comprehensive questionnaire.

Workflow management

Define the workflow for each survey. See which participants have started and which questionnaires have been completed and how they proceed in the process. Reopen or close questionnaires and help participants finalize their questionnaires.

Interim data storage

Data is saved every few seconds when entering data. This prevents data loss, even if the participant forgets to save the data just entered and closes his browser. Participants can also choose to leave the questionnaire and submit it at a later time.

Information texts, conditional colours and real-time calculations

In the questionnaire you can use additional help texts per question, for example to provide additional explanations and definitions. Thanks to calculations on the screen, the participant can easily check whether the data has been entered correctly. Conditional colours of fields and calculations help participants easily spot differences and pay attention to specific situations.

Use calculated variables to make powerful (conditional) calculations of other variables and fixed data. Using calculations, you can calculate KPIs, create summaries, make period comparisons with development, and do more with the data provided.

Approval of each questionnaire by participants

With more difficult questionnaires, participants make mistakes more easily. It may be useful to request approval from the participants separately after the questionnaire has been submitted. After submitting the questionnaire, the participants receive an email with their questionnaire or a report and they can approve or reject their questionnaire in the tool. After approval, the research administrator can validate the questionnaire. After rejection, the participant can make changes and resubmit.


After input it is important to analyse the data before you are able to report on it. The Benchmarking Survey Tool supports this by applying data validation. We also offer the possibility to analyse data externally.

Data validation

Use integrated validation analyses to quickly go through the data of all participants, to view deviations and outliers per question and to adjust or exclude them immediately.

For questionnaires, it can be useful to manually check each questionnaire and approve it for further use. Including validation in the workflow of the questionnaire. View all participant questionnaires and use additional questions and validation rules to help you validate faster and better.

Automated data validation

Create data validation rules to check entered data (during data entry by participants) for any inaccuracies and consistency. Use additional data validation rules during the manual validation of the questionnaires (option) to help you better understand data quality and speed up validation.

Export participant data

All survey data can be exported for offline analysis in multiple formats. You can make a data dump for a pivot table, but you can also export all data directly in table format. This applies to both individual data and group data. This allows you to compare and analyse information yourself before approving questionnaires.


Of course you want to be able to present the results of the survey to participants. The Benchmarking Survey Tool contains extensive integrated reporting options. You can decide for yourself which options are available to the participant.

View results online

When it comes to viewing results, it is easy to retrieve all relevant information within one period. Own values ​​are simply presented with group values ​​such as average or highest value.

Online dashboards

With our online dashboards, relevant management information is presented to the participants in a flexible way in your customer environment. You can use, for example, graphs and tables to present the information. You determine what the participants can see by setting conditions and creating a template. The participants only need to select the period (s) and reference group (s) and / or panels to populate the dashboard with individual and group values. You decide what they see.

Downloadable PDF reports

Create reporting templates with charts, tables, text, images and as many pages as you want. Add results from multiple periods and multiple reference groups and panels. All graphs are dynamically built based on the content that is currently requested by the participant.

Reference groups

Participants can compare their results with self-selected reference groups in any form of output. You set the reference groups (by setting the conditions), the participants select the reference group in the output and the tool calculates the results of the reference group.

It is also possible to have participants create their own reference groups based on variables and limit values ​​set by you or based on an individual selection of other participants.


When comparing periods, you want to make sure that a participant is comparing apples to apples. You want to compare equal populations. We call these panels, sets of participants who participated in all periods of the panel. A panel provides a better period comparison and trend analysis, because you get to see the real development without deviation due to different group sizes.

Export individual and group data

All survey data can be exported to CSV format for offline reporting in multiple formats. You can make a data dump for a pivot table, but you can also export all data directly in table format. This applies to both individual data and group data. This allows you to process information yourself into a reporting format that suits your survey by using other tools outside the Benchmarking Survey Tool.

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